With a hands-on philosophy, she started creating awareness about plastic waste in nature, from which animals, especially the sacred cows, suffer - and campaigned to improve laws against child labour, which was particularly prevalent in the production of carpets.
"It's shocking how much money is donated to large NGOs in Europe and how little of it reaches its destination," She explains. She does not appeal for donations at all, but raises enough money for projects with the help of her broad network. People's living conditions can sometimes be improved with minimal effort. She does not give people money, but organises and donates materials, such as school books and tools, and creates opportunities for women to learn skills and become independent.
We buyers make the difference, especially in the western hemisphere.
"Every day we make purchasing decisions that have a major impact on the people who create the products - fair trade labels guarantee the protection of children and ensure fair incomes."
We will be reporting more about Paola and her GO ECO organisation on site shortly.